FanDuel announces partnership with Kenny Smith
Kenny Smith will appear in FanDuel advertisements and on the company’s social media platforms.
US.- Sports betting operator FanDuel has announced it has signed a deal with former NBA player and sports commentator Kenny Smith.
Smith will appear in FanDuel advertisements as well as TNT promotions. He will also provide content for FanDuel’s social media platforms.
The two-time NBA champion, who is now an analyst for Inside the NBA, said in a statement: “Partnering with FanDuel has been a great addition to Inside the NBA.
“I am looking forward to collaborating with FanDuel on future projects, as well as, interacting with our viewers each night through FanDuel’s new free to play game that will become a bigger part of our broadcasts.”
Chief marketing officer of FanDuel Group, Mike Raffensperger, said: “Kenny Smith is an NBA Champion, a beloved NBA analyst, the all-time assist leader at the University of North Carolina and someone whose magnetic personality and smile brings people together.
“We love Kenny on TV every Thursday night, but it’s his positivity and tireless dedication to the community that made us want to add his voice to our brand roster of sports personalities.”
FanDuel recently signed up to the American Gaming Association’s “Have A Game Plan, Bet Responsibly” campaign, which encourages responsible sports betting through advertisements.
