IMG Arena partners with Ladies Professional Golf Association Tour
The leading sports betting service and content hub has obtained the official sports betting data and live streaming distribution rights for the competition.
UK.- IMG Arena, a leading sports betting service and content hub, has obtained the official sports betting data and live streaming distribution rights to the Ladies Professional Golf Association (LPGA) Tour.
A range of real-time, shot-by-shot data and markets will be delivered via IMG Arena’s Golf Event Centre. Live streaming and interactive course visualisations from the Tour will also be available. Initial partners will include Bet365, Boylesports and Tipsport.
The global tour includes more than 30 tournaments each year, with flagship events across North America, Europe, Asia and Australia including five major championships. The deal will mark a step change in the presentation of data-led content from the LPGA Tour.
Max Wright, SVP Commercial of IMG Arena, said: “We are delighted to partner with the LPGA and boost the Golf Event Centre with another elite sports competition. Bringing women’s golf to the Event Centre has long been an ambition of IMG Arena.
“The LPGA Tour features some of the most talented athletes in the world and weekly tournaments of the finest quality, which will deliver a vast and compelling range of data-led sports betting content for operators and their players.”
Brian Carroll, SVP Global Media Distribution, LPGA, said: “IMG Arena is the undoubted leader in producing golf sports betting content, through its game-changing Event Centre.
“With the full LPGA Tour covered, this is a significant commercial partnership that helps grow the game with thrilling content reaching new audiences and driving fan engagement around the world.”
