Esports Entertainment launches online casino in Finland

Esports Entertainment Group plans to launch Fiksukasino.com as a no-registration online casino in Finland.

Finland.- Malta-based Esports Entertainment Group plans to launch a new pay-and-play online casino for the Finnish market.

Fiksukasino.com will offer a range of casino games while allowing players to bypass registration and start playing immediately. The new brand will aim to build on top of the group’s Lucky Dino business, which already has a foothold in the Finnish market.

Esports Entertainment chief executive Grant Johnson said: “We are very excited for Lucky Dino to be launching this new brand; bypassing the registration flow creates a much smoother and seamless experience for the player, offering instant deposit and withdrawals.

“This latest launch is a testament to the Lucky Dino team’s market awareness and product innovation and strengthens the foundations in a key market for the company.”

Last month, Esports Entertainment completed its acquisition of Gameday Group’s Bethard, which had attracted controversy due to the participation of the Swedish footballer Zlatan Ibrahimović. Esports Entertainment Group raised its revenue guidance to $105m following the deal.

In February, the Malta Gaming Authority (MGA) approved the addition of Esports Entertainment Group’s brands VIE.bet and SportNation to its gaming service licence.