DraftKings partners with professional league
The DFS operator revealed that it has expanded its MMA offering through a new partnership.
US.- DraftKings and the Professional Fighters League (PFL) have announced a strategic partnership that will give MMA fans the opportunity to immerse themselves in the sport starting with the PFL Championship on New Year’s Eve.
MMA has more than 260 million fans worldwide and continues to grow domestically and internationally. The companies are reshaping the MMA fan sports entertainment experience through a creative partnership that continues through the 2019 PFL season, which will include additional custom fantasy games and other gaming innovations.
“The winners in this partnership are MMA fans, first with fantasy and eventually gaming,” said Donn Davis, Co-Founder and Chairman of Professional Fighters League. “PFL is re-imagining MMA, and we look forward to collaborating with DraftKings to offer new engagement for fans while creating new revenue streams for our business.”
“The PFL season started with 72 fighters and concludes with the best two fighters in each of the six weight classes competing in six final fights in one epic night. The 2018 PFL World Championship Pick ‘Em fantasy game is easy to play, as sports fans simply predict four outcomes for each of the six fights: Who will win the fight? What will the method of victory be? In what round will each fight end? At what time within that round will the fight end? The game will feature a live leaderboard for players to track their position in real time, and DraftKings will award $25K in guaranteed prizing,” explains DraftKings
“Our partnership with the Professional Fighters League is another example of our dedication to innovation and our never-ending quest to expand our sports offerings,” said Ezra Kucharz, Chief Business Officer at DraftKings. “Like our customers, PFL fans are extremely engaged and passionate, and this collaboration is an excellent example of what DraftKings seeks in partners who can connect with our growing community of players.”
