Denys Parkhomenko, GR8 Tech: “ULTIM8 Sportsbook iFrame is a key piece of our roadmap to become the top sportsbook-centric platform provider by 2028”

Denys Parkhomenko, CPO at GR8 Tech, spoke to Focus Gaming News about the new Quick Start Guide which simplifies the integration of the ULTIM8 Sportsbook iFrame.

Exclusive Interview.- In April, GR8 Tech launched ULTIM8 Sportsbook iFrame, an easy-to-launch solution designed specifically for the needs of experienced businesses: casino brands aiming to dominate sports betting without hiring an army of sportsbook specialists, or operators fed up with tech bottlenecks stunting their growth.

To gain more insights about this product, Focus Gaming News spoke to Denys Parkhomenko, CPO at GR8 Tech, who discussed the strategic thinking behind the launch of the Quick Start Guide for the ULTIM8 Sportsbook iFrame integration. Parkhomenko also explained how this solution fits into GR8 Tech’s broader vision of becoming the top sportsbook-centric platform provider by 2028.

What prompted the creation of the Quick Start Guide for ULTIM8 Sportsbook iFrame’s integration?

It really came down to one core belief: if we claim to be a long-term partner, that relationship has to start on solid footing, right from day one. 

Too often, integrations run into trouble not because of technical issues, but because expectations weren’t aligned or responsibilities weren’t clearly defined. We’ve seen it happen too many times. So we created the Quick Start Guide as a direct answer to that challenge.

The goal was simple: give our partners a clear, structured, and efficient way to integrate the ULTIM8 Sportsbook iFrame. So we built the Quick Start Guide to make sure our partners hit the ground running. Think of it as the IKEA manual, but better—no missing screws, no confusion, and definitely no three-hour detours. It walks you through every step: planning, customisation, integration, and what happens after launch.

What are the key benefits for operators using this guide?

Clarity and momentum.

Integrations can often feel like a group trip with no itinerary—everyone’s packed, but no one knows who’s driving. The guide solves that by giving every stakeholder a clear direction, defining who does what and when, and creating a shared framework that minimises friction.

It pays off. When everyone’s aligned, time-to-market shrinks dramatically. We’ve seen clients go live in under a week. That speed translates directly to earlier revenue capture, lower operational overhead, and smoother team coordination. Just as importantly, support doesn’t stop when the integration is complete. We remain fully engaged, offering real-time communication, 24/7 operational support, and a dedicated account team ready to scale with our partners.

How does the ULTIM8 Sportsbook iFrame fit into GR8 Tech’s broader product vision?

ULTIM8 Sportsbook iFrame is a key piece of our roadmap to become the top sportsbook-centric platform provider by 2028. Everything we build revolves around giving operators more control, without layering on complexity. That’s why ULTIM8 is designed to be lightweight, modular, and quick to deploy. Operators can keep their platforms, data, and brand identity intact while adding a high-performance sportsbook experience on top.

It also functions as a powerful connector, bridging the gap between casino and sports audiences, opening new revenue streams, and accelerating growth without forcing a complete rebuild. It’s a strategic tool, not just a technical one.

“Everything we build revolves around giving operators more control, without layering on complexity.”

Denys Parkhomenko, GR8 Tech CPO.

What makes this iFrame solution stand out technically?

ULTIM8 Sportsbook iFrame was engineered for performance, flexibility, and scale. Integration can take as little as 7 days, not several weeks, thanks to its plug-and-play setup. Operators don’t have to overhaul existing systems—our sportsbook fits right into what’s already working.

Unlike many rigid iFrame solutions, ULTIM8 is fully customisable. The front end is widget-based, with a no-code configuration layer that allows changes on the fly—whether it’s adjusting layouts, switching odds formats, or updating language settings. That flexibility empowers operators to stay agile without looping in dev teams for every adjustment.

It’s built to handle scale effortlessly. We’re talking about 30,000 bets per second, a million settlements a minute, and 99.96 per cent uptime. Then there’s the intelligence layer: real-time recommendations, risk detection, personalised content, and smart promos—powered by AI, and designed to optimise engagement and margins.

“Unlike many rigid iFrame solutions, ULTIM8 is fully customisable.”

Denys Parkhomenko, GR8 Tech CPO.

How does the integration process stay both developer-friendly and scalable?

We’ve built this process with developers in mind. From the sales stage, we provide full transparency around technical requirements, there’s no guesswork and no surprise blockers. The documentation is clear and checklist-driven, giving teams a direct path from initial setup to go-live. Everything’s structured, supported, and ready to use out of the box.

We also ensure consistency, no matter the operator’s scale. Whether it’s a single brand launch or a multi-market rollout, the process remains the same: fast, predictable, and repeatable. Operators can start lean and scale up, or go enterprise-level from day one. We keep evolving with them—our change request system lets partners adapt and grow without building up technical debt.

What kind of support can operators expect during and after integration?

Support begins well before integration starts. During the pre-sales phase, we clearly outline what’s needed in terms of resources, timelines, and team structure so everyone is aligned from the beginning.

Once things kick off, partners get access to our Knowledge Hub, loaded with documentation, specs, and walkthroughs. We also run live onboarding sessions to cover everything from back-office systems and content management to reporting and fraud tools.

A dedicated Slack channel connects operators directly to our team for real-time problem-solving. After launch, support continues with a dedicated Account Manager, direct lines to Risk & Trading teams, and 24/7 operational coverage. Requests are handled through structured Jira workflows, ensuring issues are prioritised and resolved quickly. Integration is just the start—we’re there for the long haul.

Are similar Quick Start initiatives planned for other GR8 Tech products?

Yes—where it makes sense. The Quick Start model has proven its value, especially for plug-and-play products like the ULTIM8 Sportsbook iFrame. For more complex offerings like our Hyper Turnkey solution, we’re developing tailored onboarding frameworks that reflect the deeper compliance and infrastructure needs those solutions involve.

The principle stays the same: eliminate ambiguity, reduce friction, and give partners a clear path to value. Whether it’s through rapid integrations or more in-depth playbooks, we’re building GR8 Tech to be the kind of partner that gets you up and running—and keeps you running—without the headaches.