DELULU Gaming expands reach with 500 Casino deal

The deal adds DELULU’s games to a global player community built around casino and gaming culture.

Press release.- The partnership brings a selection of DELULU titles to 500 Casino players, including recent releases such as Toy Crush and MLK 50,000x. With its quirky and highly entertaining library focussed on choice-driven gameplay and retention, DELULU Gaming is steadily expanding the reach of its games through established operators with large, diverse player audiences.

Founded in 2016, 500 Casino made its name in the CS2 skin-gaming scene before expanding into online casino and sportsbook offerings. Its platform now combines a broad casino offering with features rooted in gaming culture, including skin cases and a peer-to-peer CS2 marketplace. This mix has helped 500 Casino develop an active global community and a product that goes beyond a conventional casino experience.

The launch with 500 Casino is the latest step in DELULU Gaming’s commercial expansion, as the provider takes its growing portfolio to more established operators and audiences across international markets.

Danielle Calafato, CCO at DELULU Gaming, said: “500 Casino has built a name people recognise and, more importantly, a player base that is genuinely engaged with the product. We value partners who know their audience well, have high standards for what they put in front of them and are open to games that do things a little differently. That combination makes 500 Casino particularly interesting for us. We’re very happy to have DELULU games on the platform and confident there’s a lot we can achieve together.”

Henrik Bergström, head of casino at 500 Casino, commented: “DELULU has made a remarkably strong entrance into the market. The quality of the product caught our attention, but so did the team behind it. They have a very clear idea of what they want their games to be, where they want to take the studio, and how they plan to get there. As a partner, that clarity matters because you know what to expect and you know there’s real ambition behind the product. We see a lot of value in what DELULU is creating, and we believe our players will too.”

Adding 500 Casino to its operator network gives DELULU Gaming another strong route to international audiences as the provider scales its commercial presence across key markets.