Danish online casino revenue overtakes lottery offerings
Online casino revenue in Denmark rose by 12.1 per cent year-on-year, while overall gambling revenue dipped.
Denmark.- The Danish gambling regulator Spillemyndigheden has published its annual market review. It calculates that gross gaming revenue (GGR) reached DKK 11.5bn (€1.53bn) in 2025, down 1 per cent from 2024. Adjusted for inflation, revenue was 4.9 per cent below level of 2012, when Denmark liberalised its gambling sector.
Online casino gaming has surpassed lottery offerings as the country’s largest gambling segment representing 38 per cent of the overall market. The vertical generated GGR of DKK4.31bn, a rise of 12.1 per cent year‑on‑year.
In comparison, lottery revenue represented a 30 per cent of total GGR at DKK3.49bn, down 6.2 per cent year-on-year. Meanwhile, sports betting revenue was down 11.5 per cent at DKK2.13bn, slot machine revenue dropped 6.8 per cent to DKK1.18bn and land‑based casino GGR was DKK378m, representing a decline of 5.6 per cent. The newly liberalised bingo segment contributed DKK30m.
Digital play continued to grow, accounting for 73 per cent of total GGR in 2025 in comparison with 70 per cent in 2024 and just 33 per cent in 2012. Mobile devices were the primary driver, responsible for 73 per cent of online gambling revenue.
In the online casino segment, mobile play generated 69 per cent of revenue. Slots accounted for 82 per cent of online casino play, generating GGR of DKK3.54bn). Roulette and blackjack each accounted for a 6 per cent GGR share at DKK246m and DKK267m respectively.
By the end of 2025, Spillemyndigheden had issued 1,970 licences comprising 41 online casino permits (including three temporary, capped at DKK1m GGR), 27 betting licences (including two revenue‑limited) and 277 slot machine permits covering 23,172 machines. It had also issued 12 bingo licences in what was the first year of liberalisation of the vertical. Four monopoly operators retained exclusive rights to major lotteries.
The report noted significant disparities in scale. Most operators reported GGR below DKK25m, while several exceeded DKK100m. Publication of channelisation figures has been postponed until later in 2026.
At the end of the year, ROFUS, the national gambling self‑exclusion register, had 68,026 registrations, an increase of 12,000 year-on-year. Men represented 79 per cent of registrants, with 69 per cent under 40.
StopSpillet, Denmark’s national gambling helpline, received 727 calls in 2025, nearly matching its 2019 peak. Some 57 per cent came from gamblers themselves and 40 per cent from relatives. Some 45 per cent of player callers said they began gambling before turning 18. Problem gambling was most often linked to online casinos (62 per cent) and online betting (22 per cent).
