Cordish Gaming Group appoints Nikolina Felton as senior vice president of marketing
Felton previously served as SVP of marketing for the company’s Live! Casino & Hotel Maryland.
US.- Cordish Gaming Group has named Nikolina Felton as senior vice president of marketing. In her new role, she will lead database and direct marketing efforts across the firm’s properties.
Felton previously served as senior vice president of marketing for the company’s flagship casino Live! Casino & Hotel Maryland. She also supported the corporate development team through the openings of Live! Casino & Hotel Philadelphia, Live! Casino Pittsburgh, and most recently, Live! Casino & Hotel Louisiana.
Felton joined Live! Casino & Hotel Maryland as part of the opening team in 2012, where she served as director of loyalty marketing and sales. She was promoted to vice president of loyalty marketing and then to senior vice president of marketing. She also worked as director of marketing for Pinnacle Entertainment properties’ Lumiere Place and River City Casino in St. Louis.
Suzanne Trout, executive vice president and chief marketing officer at Cordish Gaming Group said: “Niki has been instrumental in our success from day one, and her promotion to oversee marketing across Live! Casino properties is well-deserved. With over 20 years in the industry, Niki brings unmatched expertise in utilizing data, analytics, and technology to create exceptional customer experiences while driving company revenue. As we continue to expand the Live! brand, her strategic vision will be crucial in fostering synergy between properties and developing innovative marketing initiatives that continue to drive visitation.”
The Cordish Companies opened Live! Casino & Hotel Louisiana in Shreveport-Bossier in February. The first casino on land in Shreveport-Bossier has over 1,000 slots and electronic table games, live table games, a DraftKings Sportsbook, hotel, pool and fitness centre. There’s a 25,000-square-foot multi-purpose event centre and various dining and entertainment options.
