Codere partners with the NBA in Mexico
The Spanish multinational has turned into the first official gaming partner of the NBA in Mexico after signing a multiyear deal.
Mexico.- Sports leagues in the US seem to be opening up to gambling partnerships after the Supreme Court ruled PASPA unconstitutional and liberalised the sports betting segment. Such apparent approach has resulted in a new deal in Mexico between the National Basketball Association (NBA) and Spanish multinational company Codere.
The deal will see Codere turning into the first gambling partner of the NBA in Mexico and will have each side promoted on its counterpart’s assets.
“Our partnership with the NBA reinforces our values and leadership position of trust and fair play. Respecting the rules of the game is part of our DNA, and our partnership with the most competitive league in the world exemplifies that,” said Codere’s Marketing Director Ángel Fernández. “Together, we are thrilled to offer better experiences to our clients and add more excitement to the game, if that’s even possible.”
“Codere is one of the largest gaming operators in Mexico and our new partnership will offer more ways for our passionate fans to connect and experience the excitement of our game,” said NBA Vice President & Managing Director, Latin America, Arnon de Mello.
As part of the partnership, Codere will become an Associate Partner of the NBA Mexico City Games 2018, which will feature the Orlando Magic playing regular-season games against the Chicago Bulls on December 13 and against the Utah Jazz on December 15 at the Arena Ciudad de Mexico in Mexico City. The games will mark the third consecutive season the NBA will play two regular-season games in Mexico City as well as the 27th and 28th games in Mexico since 1992, the most NBA games held in any country outside the United States and Canada.
Codere will use official NBA betting data and branding across its land-based and digital sports betting offerings throughout Mexico. Throughout the partnership, Codere and the NBA will also collaborate on best-in-class practices to protect the integrity of NBA games.
