Caesars to rebrand Harrah’s New Orleans

The venue will undergo a $325m transformation with added facilities and architectural and design changes.

US.- Caesars Entertainment has presented its plans to rebrand Harrah’s New Orleans with the Caesars name. It presented the plans at a meeting with the New Orleans Building Corporation.

The Nevada-based casino operator will invest $325m in the project, adding a 340-room hotel tower and additional restaurant and entertainment facilities to the property.

The casino resort will also undergo exterior and interior architectural and design changes, which will emulate the Caesars iconic brand and structure.

Harrah’s is the only land-based casino in New Orleans. Its renovation follows Caesars merger with Eldorado, as CEO Tom Reeg plans to focus on fewer stronger brands.

Reeg said in a statement: “We are excited to introduce Caesars New Orleans to the city. As the only land-based gaming operator in the city, we take great pride in our 20-year history in New Orleans, and this reinvestment is a testament to our continued commitment.”