Caesars Entertainment partners with Peyton Manning’s Omaha Productions
Caesars Entertainment and Omaha Productions will launch Omaha Audio Network to produce sports podcasts and events.
US.- Caesars Entertainment has agreed a multi-year strategic partnership with Omaha Productions to create and produce digital content. Under the terms of this agreement, Caesars Sportsbook and Omaha Productions will launch a full-service audio production network called the Omaha Audio Network later this year. The two partners will host new digital and live events to engage sports fans.
Caesars and Omaha will also serve as executive producers for new digital series, which will feature across both business’ social media channels. The Omaha Audio Network will produce podcasts featuring various sports personalities, to be made available on multiple platforms.
Omaha Productions is a sports entertainment company founded by Peyton Manning, a retired NFL quarterback.
Manning said: “All of us at Omaha are excited to expand the relationship and have Omaha create compelling original content in partnership with our teammates at Caesars. Caesars has already proven to be a great partner on the projects we have done together.”
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In addition, Caesars and Omaha will create a live event series for members of the Caesars Rewards loyalty programme, allowing users to interact directly with Omaha content creators and the Mannings at activations at Caesars destinations across the US.
Caesars Digital’s chief marketing officer Sharon Otterman added: “This is not a sponsorship; it’s a strategic partnership. We’ll collaborate with Peyton and Omaha to conceptualise, create and produce unique content in a way that only two leaders in the sports and entertainment space can.
“We look forward to the rollout of the Omaha Audio Network presented by Caesars Sportsbook, putting together unforgettable event experiences and crafting engaging must-see content for our customers.”
