Caesars and Washington Capitals announce jersey partnership

The multi-year deal between the company and the ice hockey team will begin from the 2022-23 NHL season.

US.- Caesars Entertainment and the Washington Capitals have announced a multi-year partnership. The announcement marks the Caps’ first agreement under the NHL’s Jersey Advertising Program, which allows sponsor patches on kits from the start of next season.

The deal will see the Caesars Sportsbook logo on the ice hockey team’s home jerseys worn for games played at Capital One Arena beginning with the 2022-23 NHL season.

Caps owner Monumental Sports & Entertainment (MSE) and Caesars Sportsbook have expanded their partnership with additional casino, gaming and Caesars Rewards programming elements. The agreement also includes the entitlement of a Caesars hospitality space and VIP seating at Capital One Arena.

Chris Holdren, co-president of Caesars Digital, said: “Being woven into the Washington Capitals jersey is an exciting chapter in our collective story.

“Like Monumental Sports & Entertainment, we love blazing trails and we are always looking for innovative opportunities that drive engagement and storytelling for fans.

“We are proud to extend our historic partnership with such a storied franchise after launching the sportsbook at Capital One Arena.”

The Caesars-owned William Hill sportsbook facility opened at Capital One Arena in May and recently transitioned to the Caesars Sportsbook brand.

Jim Van Stone, MSE president of business operations and chief commercial officer added: “Following the successful launch of Caesars Sportsbook adjacent to Capital One Arena last spring, we are thrilled to introduce Caesars Sportsbook as the Capitals’ inaugural home jersey advertising partner in a first-of-its-kind announced partnership in the NHL.”

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