British online casino yields continue to fall

Figures from the Gambling Commission show online casino yield fell again in September as sports betting revenue increased.

UK.- Gross gaming yield across the British online casino sector fell again in September as verticals that grew during lockdown continued to fall back towards pre-pandemic levels.

Figures from the largest operators, representing 80 per cent of the market, show that online slot yield fell to its lowest since March, down 4.1 per cent month-on-month to £157.4m.

Revenue from other casino games fell 4.9 per cent to £56.6m and revenue from poker fell by 5.4% to £7.9m.

Only sports betting saw an increase in revenue, up 15.3 per cent to £189.7m, taking it back to the top of the ladder as the leading vertical following the return of the Premier League. 

That had an effect on virtual sports (£6.7m) and esports betting (£1.3m), which saw revenue fall by 9.7 per cent and 28.3 per cent respectively. 

Retail betting also benefited from the start of the Premier League. Numbers representing 85 per cent of the retail market showed a rise of 1.5 per cent over the counter to £72.3m and of 68.9 per cent at self-service betting terminals to £27.6m.

The British Gambling Commission recently published its first-ever National Strategic Assessment outlining achievements and priorities.