British Gambling Commission announces new rules for deposit limits
The regulator has added new clarifications that will refine the new deposit limit rules coming into force at the end of this month.
UK.- The British Gambling Commission has announced another new rule for online gambling deposit limits from the start of July 2026. The intention is to clarify existing rules after new gambling deposit limit requirements come into force at the end of this month.
The Gambling Commission noted that operators are currently required to offer tools that allow customers to easily set personal budgets for gambling at registration or when they first deposit money into their gambling account. It’s now announced additional rules that are intended to provide more consistency and clarity, focusing on how the limits are defined and communicated to customers.
From June 30 2026, all online operators must provide customers with the opportunity to set a deposit limit based solely on the amount a customer pays into their account over a set duration. To avoid confusion, operators must only use the term ‘deposit limit’ to refer to this type of limit. Operators will be able to offer different limits, such as loss limits or limits where withdrawals are also taken into account, but the terminology must make clear that these are a different type of limit.
This clarification will follow the introduction of a set of previously announced changes that will come into effect on October 31 2025. These require all gambling businesses to prompt customers to set a financial limit before they make their first deposit and make it easy for them to review and alter their limit.
Operators must remind consumers every six months to review their account and transaction information to help customers maintain control of their gambling spend, offer financial limits using free text at an account level to help customers set meaningful limits, provide financial limit setting facilities via a link on the homepage and deposit pages which are clearly visible and accessible, with the number of clicks to reach these facilities minimalised, and action all customer requests to decrease a financial limit immediately.
Helen Rhodes, Commission Director of Major Policy Projects, said: “Our work will help empower consumers to have greater awareness and control over their gambling. These further changes will also bring consistency and clarity for those consumers choosing to set deposit limits, while still supporting gambling businesses to offer customer choice for different forms of limits.”
Gambling Commission AI concerns
Meanwhile, the Gambling Commission has identified an emerging risk in gaming operators depending on AI-powered tools for anti-money laundering purposes.
It said it had seen an increase in the use of artificial intelligence (AI), algorithms and behavioural models often intended to identify red flags for money laundering and terrorist financing (MLTF) within a customer’s profile and/or behaviour but that some operators do not fully understand how their algorithms work as an AML control and have not ensured that they have been implemented effectively.
