BoyleSports seals Newcastle United partnership for UK and Ireland

The Irish bookmaker BoyleSports has been named Newcastle United’s UK & Ireland betting partner.

UK.- The Irish sports betting operator BoyleSports has sealed a deal to become the official UK and Ireland betting partner for English Premier League side Newcastle United. 

The company will launch a range of activations, competitions and experiences for supporters and exclusive promotions and special offers around match days over the next two seasons.

Branded betting terminals are also being installed at Newcastle’s St. James’ Park stadium, giving supporters access to in-stadia BoyleSports betting facilities.

Mark Kemp, BoyleSports CEO, said: “As we expand in the UK, BoyleSports are delighted to be teaming up with the great team at Newcastle United.

“As an official partner for the new season, we look forward to BoyleSports betting being available online, on mobile and at the fantastic St. James’ Park. We wish Newcastle United and their wonderful fans the very best of luck for a successful season.”

Dale Aitchison, head of commercial at Newcastle United, said: “We are very pleased to welcome BoyleSports on board and we look forward to kicking off our partnership as the new season begins.

“BoyleSports has long had an affinity with football and we are pleased to be working together to offer a first-class betting service for supporters on a match day at St. James’ Park.”

Founded by John Boyle in Northern Ireland in the 1980s, BoyleSports has grown to hold more than 340 shops in the UK and Ireland, with a team of more than 2,500 staff. Its headquarters is in Dundalk in County Louth.

In July last year, BoyleSports acquired six out of the seven stores in the HughesBet chain from Northern Irish bookmaker Gregory Hugh. More recently, it has shown interest in acquiring some or all of William Hill’s UK betting shops from Caesars Entertainment to further expand its UK presence.