BoyleSports appoints UK Tote MD as CEO

Mark Kemp will replace Conor Gray as CEO from August
Mark Kemp will replace Conor Gray as CEO from August

The Irish bookmaker BoyleSports has appointed Mark Kemp as chief executive.

Ireland.- BoyleSports has named Mark Kemp, the current managing director of the UK Tote Group, as its new CEO.

Kemp will replace Conor Gray in the role as of August. Gray, who joined BoyleSports in 2013 and succeeded founder John Boyle as CEO in 2017, will move to a new position as commercial development executive, focusing on BoyleSports’ international expansion.

Before taking up his current role at the UK Tote Group in 2019, Kemp was managing director of Ladbrokes Coral’s Gibraltar operations for three years. 

John Boyle, now chairman of Dundalk-based BoyleSports, said Kemp has been chosen for his digital leadership expertise.

He said: “He brings with him a wealth of senior leadership experience in the sector at a time when BoyleSports is increasingly looking for expansion opportunities internationally

“There are few people within the industry with Mark’s digital leadership expertise, which is a critical channel of growth for BoyleSports.”

He added: “I would like to thank Conor Gray for his invaluable contribution to the growth of BoyleSports.

“In his five years at the helm of our company he has added 150 shops to our retail network and has grown our digital business by more than 100 per cent. 

“This restructuring will allow Conor to seek out and realise new opportunities for BoyleSports across the globe.”

BoyleSports continues to expand

BoyleSports has expanded significantly in the UK, acquiring new betting shops in the Midlands and the North of England.

In September, it confirmed its acquisition of almost all of the retail betting sites operated by HughesBet in Northern Ireland.

Also last year, BoyleSports renewed its agreement with Playtech Plc, which continues to serve as its lead digital systems provider, gaining upgrades to its igaming and live casino suite.

Kemp said: “The Boylesports CEO role provides an excellent opportunity to lead an already strong, well-performing business, with its own technology and very experienced teams.

“I look forward to working with those teams to further grow BoyleSports across both the digital and retail channels, targeting market share growth in existing markets while continuing to seek out new ones.”

Last November, BoyleSports faced a £2.8m penalty fron the Gambling Commission following an investigation into money laundering failures.

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