Better Collective appoints Adam Rosenberg as US head of marketing and communications

Rosenberg started will coordinate the sports betting media group’s PR and marketing team.

US.- Better Collective has named Adam Rosenberg as head of marketing and communications for its US operations. With experience in digital marketing, branding, and communications, Rosenberg will coordinate the firm’s PR and marketing team focusing on the US. He has worked in the technology, esports, and sports betting sectors.

Marc Pedersen, CEO, Better Collective US, said: “It is great for Better Collective US to get Adam on board. He has the skills and experience we are looking for to support our continued strong growth in the US market and to increase the awareness about our many strong US brands, including Action Network, Vegas Insider, US Bets and Sports Handle. I look forward to welcoming him.”

Rosenberg said: “This is a dream opportunity for me as an avid (and unapologetic) Philly sports fan and member of the growing online sports betting community.

“Sports betting isn’t going anywhere and with more US states bringing legalised mobile sports betting online this year, more sports fans will be able to mix art and science in making their picks. I am thrilled to be joining Better Collective’s family of brands and eager to get in the room and get to work.”

In January, Better Collective entered New York online sports betting market. After Caesars Sportsbook, DraftKings, FanDuel and Rush Street Interactive were approved to start operations in the online sports betting market in the state, Better Collective announced it had entered into partnership agreements with three of the operators and was in talks with the fourth.

See also: Better Collective buys Dutch media brands ahead of igaming launch