Better Collective names Pernille Holbøll as branding and media director

The sports betting affiliate media group has appointed the Ekstra Bladet journalist to lead its branding.

The Netherlands.- The sports betting affiliate media group Better Collective has announced the hiring of Pernille Holbøll as its senior director of group branding and media. Holbøll works at the newspaper Ekstra Bladet as senior editor in chief and worked as its head of digital and head of news.

Before that, she worked as managing editor at the Danish television channel tv2.dk and as head of news at Metroxpress newspaper. At Better Collective, she will lead the company’s brand. She is currently on maternity leave and will join the company in March 2022.

Holbøll commented: “The story of Better Collective is simply impressive. It is a listed company from Denmark with great ambitions, a global presence, and its greatest wins ahead of them. At the same time, they have a progressive strategy which I really believe in.”

“So I look forward to joining this team. It is a change of industry for me, and I am very humble as to the job ahead, where my experience with leadership, digitalization and media will be used to promote the company’s ambitions about making iGaming entertaining, transparent, and fair.”

See also: Better Collective buys Dutch media brands ahead of igaming launch