Betsson selects Nuvei for payments on Betsafe in Colorado

The company has partnered with the payment technology firm for online payments on its Betsafe sportsbook in Colorado.

US.- Betsson has partnered with payment technology firm Nuvei for online payments on its sportsbook, Betsafe, which made its US debut earlier this year in Colorado. Via Nuvei’s Instant Bank Transfer product, bettors in Colorado will be able to instantly deposit money from their bank accounts into their Betsafe wallets. They will also be able to make instant withdrawals.

Betsson’s managing director for the US, Marina Bogard, said: “We’re committed to offering our players the best gaming experience in the market and payments plays a critical role in delivering that vision. Integrating Nuvei Instant Bank Transfer into our checkout not only gives our players more choice as to their preferred deposit method, it also enables them to request payouts in real-time which we know they demand.”

Philip Fayer, Nuvei’s chair and CEO, added: “Betsson has a global reputation as a leader in the gaming industry, which is why we are excited to be supporting them as they grow their presence following a successful launch in the US market.

“Instant, convenient, deposits and real-time payouts are absolutely essential to meet US players’ demands of their sports betting platforms. Already in 2022 we have partnered with some of the most significant operators in the exciting US gaming landscape as it develops at pace, and Betsson certainly falls into that category.”  

Betsson announced the launch of its mobile sportsbook app under the Betsafe brand in Colorado in partnership with Dostal Alley in March. The company opened an office in Downtown Denver to support its regional B2B operations. An account director for the B2B offering in the US has been recruited and a managing director for the B2C offering is also in place.

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