betPARX secures Ohio market access through partnership with Memorial Tournament
The betting operator has become the exclusive mobile sports betting sponsor of the golf tournament and an official betting operator of the PGA Tour.
US.- Greenwood Gaming´s betting operator betPARX has secured mobile sports betting market access in Ohio through a partnership with the Memorial Tournament. betPARX has become the exclusive mobile sports betting sponsor of the Memorial Tournament.
The tournament will be held at Muirfield Village Golf Club in Ohio, from May 30 to June 5. Through the deal, the betting operator will offer branded experiences for fans during the tournament.
The betting operator has also become the official betting operator of the PGA Tour. As a result of the agreement, the operator has the right to use PGA Tour marks, videos, and other intellectual properties on its platform.
Jack Nicklaus II, general chairman of Memorial Tournament, said: “The Memorial Tournament is proud to welcome betPARX as our mobile sports betting sponsor.
“We are fortunate to align with such a strong organization that shares in our interest to provide this new opportunity to golf and sports fans throughout the State while maintaining the integrity of the game and the tournament.
Dan Sullivan, executive director of the Memorial Tournament, added: “First and foremost, we would like to express our appreciation to the State Legislators in the House and Senate that worked for many years to develop the well thought out legislation.
“The Memorial Tournament joins Ohio’s other professional sports franchises in recognizing the time and energy put into legalizing sports gaming. Further, we are excited to partner with betPARX to help bring its platform to Ohio and offer an enhanced fan experience at the Memorial Tournament beginning in 2022 and for years to come.”
Norb Gambuzza, senior vice president of media and gaming at PGA Tour, commented: “The PGA Tour supports the State of Ohio’s progressive thinking and approaches to sports betting. We are excited to partner with betPARX and The Memorial Tournament presented by Workday to help grow the betPARX platform and be a part of delivering regulated sports betting to Ohio.”
Ohio has approved sports betting in December. Governor Mike DeWine signed legislation to allow sports betting in the state following approval of House Bill 29 by the House and Senate earlier that month.
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