BetMGM names MMA journalist Ariel Helwani as brand ambassador

The media personality will integrate the company´s promotional content.

US.- The sports betting company BetMGM has named mixed martial arts (MMA) journalist Ariel Helwani as a brand ambassador. The award-winning media personality will integrate BetMGM´s promotional content and feature in marketing campaigns, social media content, promotions and fan events.

Matt Prevost, chief revenue officer at BetMGM said: “Ariel has played a prominent role over the years in growing MMA to the masses. His extensive knowledge and signature reporting style makes him a tremendous addition to the BetMGM team.”

Helwani commented: “Sports betting has always been intertwined with the mixed martial arts world and now, with its availability in more states. I’m excited to work hand-in-hand with BetMGM to deliver unique insights into the sports betting world.”

Helwani has worked with ESPN, and currently hosts The MMA Hour for Vox Media and The Ringer MMA Show podcast.

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