BetMGM extends partnership with Pittsburgh Steelers
The operator has been named the American football team’s official sports betting, online casino and gaming partner.
US.- BetMGM has extended its partnership with the Pittsburgh Steelers through the 2029 season, naming the operator as an Official Sports Betting, Online Casino and Gaming Partner.
The agreement includes hospitality and exclusive events, co-branded digital and social media content, in-stadium promotions, media integration across Steelers Nation Radio, Gameday Radio, the Steelers Kickoff Show, locally broadcast preseason games and The Mike Tomlin Show and responsible gambling messaging.
The partnership will continue with the Decade of Black & Gold Sweepstakes each year, awarding one fan in Pennsylvania or West Virginia 10 years of lower bowl season tickets and hospitality tent passes for Pittsburgh Steelers home games. This season, BetMGM introduced Steel City Slingo to its Steelers-branded games.
Casey Hurbis, BetMGM chief marketing officer, said: “This partnership extension allows BetMGM to continue delivering experiences that reflect the energy and passion of Steelers Nation. From game day activations to exclusive Steelers-branded casino games and the amazing opportunity to win 10 years of season tickets, we’re focused on creating memorable moments for fans.”
Ryan Huzjak, senior vice president of business operations of Pittsburgh Steelers, added: “We are very excited to build upon the success of our partnership with BetMGM. Fans will notice new in-game elements and opportunities in addition to the existing Steelers-branded casino games and fan favorite Decade of Black & Gold promotion.”
In August, the operator announced a new “Make it Legendary” campaign starring actor Jon Hamm and led by the ad agency Highdive. The campaign includes six multi-channel spots featuring the Emmy Award and Golden Globe Award-winning actor directed by two-time Directors Guild of America Director of the Year Noam Murro.
BetMGM revenue increases in Q3
BetMGM has released its financial results for the third quarter of 2025. The operator reported net revenue of $667m, up 23 per cent year-over-year.
Igaming net revenue totalled $454m, up 21 per cent from the same period in 2024, and online sports net revenue was $202m, an increased 36 per cent. EBITDA was $41m. In Q3, igaming and sports betting handle totalled $3.16bn, up 13 per cent.
For H1, revenue was $1.35bn, up 35 per cent. The operator’s full-year guidance is $2.75bn in revenue and EBITDA of $200m.
