BetMGM launches campaign with Jon Hamm as brand ambassador
BetMGM has announced “Make it Legendary” spots starring the Emmy Award and Golden Globe Award-winning actor.
US.- BetMGM has announced a new “Make it Legendary” campaign starring actor Jon Hamm and led by the ad agency Highdive. The campaign includes six multi-channel spots featuring the Emmy Award and Golden Globe Award-winning actor directed by two-time Directors Guild of America Director of the Year Noam Murro.
The first spot will launch on August 30 during college football games, and will roll out across TV, social, digital, out-of-home and BetMGM properties nationwide.
Casey Hurbis, chief marketing officer at BetMGM, said: “This isn’t just a campaign — it’s a reimagining of what BetMGM stands for. We’re at the forefront of entertainment and gaming, with the spirit of Las Vegas woven into our DNA. Our new positioning celebrates the thrill, spectacle and storytelling potential in every spin, play and reward. With Jon Hamm’s talent and universal appeal, he’s a natural fit to represent the refined essence of our brand.”
Mark Gross, co-founder and co-chief creative officer at Highdive, added: “We didn’t just create ads — we built a creative platform that gives BetMGM a long-term advantage. This is about storytelling, connection and creating a brand that truly speaks to today’s players, not at them.”
Hamm commented: “BetMGM is all about style, and the ‘Make it Legendary’ campaign captures that energy. It’s witty, cinematic, and shows that betting with BetMGM is an unmatched experience.”
BetMGM recently reported financial results for the second quarter and the first half of 2025. Net revenue totalled $692m in Q2, up 36 per cent year-over-year. For H1, revenue was $1.35bn, up 35 per cent.
In Q2, igaming net revenue was $449m, up 29 per cent year-over-year. Online sports net revenue was $228m, up 56 per cent. Average monthly actives increased by 7 per cent.
