BetMGM and Vegas Golden Knights announce multi-year partnership extension

The deal includes co-branded content and exclusive promotions. Photo: BetMGM.
The deal includes co-branded content and exclusive promotions. Photo: BetMGM.

The company will continue as an Official Betting Partner of the National Hockey League team.

US.- BetMGM has announced an extension of its partnership with the Vegas Golden Knights for the 2026-27 season. BetMGM will continue as an Official Betting Partner of the National Hockey League team with prominent signage on the Knight Tron and throughout T-Mobile Arena.

The deal includes co-branded content and exclusive promotions. Throughout the season, BetMGM will host watch parties featuring team mascots at various MGM Resorts destinations. The operator will plan activations in Toshiba Plaza during select Golden Knights home games.

Matt Prevost, BetMGM’s chief revenue officer, said: “BetMGM is proud to continue our partnership with the Vegas Golden Knights, giving us the opportunity to create memorable moments alongside one of the world’s most passionate hockey fan bases. Las Vegas is BetMGM’s hometown and an integral part of our DNA, so the Golden Knights are a natural fit for our brand.”

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Vegas Golden Knights president and CEO Kerry Bubolz added: “BetMGM is a long-standing partner with the Golden Knights and a brand synonymous with this great city. We look forward to continue working together on events and activations that we know entertain our fans.”

Lance Evans, SVP sports and sponsorships, MGM Resorts, commented: “The Vegas Golden Knights play a core role in the Las Vegas sports and entertainment experience and it’s a privilege to welcome both local and visiting fans to our properties before, during and after games. Together with BetMGM, we look forward to co-hosting events that will allow guests to engage with their favorite teams in new and exciting ways.”

The Vegas Golden Knights signed a partnership with Fontainebleau Las Vegas in September.

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