bet365 becomes Indiana Fever sportsbook partner
The deal will include brand presence on the basketball team’s radio network broadcasts, team social content and mobile app.
US.- bet365 has become Indiana Fever’s Official Sportsbook Partner for the 2025 season. The company will gain a presence across Fever Radio Network broadcasts, team social content and the team’s mobile app.
Fever chief operating officer and general manager Amber Cox said: “We’re excited to team up with bet365 and bring fans a premium mobile sports betting experience. This partnership is all about creating more ways for fans to connect with our team from tipoff through to the final buzzer.”
A bet365 spokesperson added: “Exciting, record-breaking, and hungry for more, the Indiana Fever certainly embodies the Never Ordinary spirit, and we are incredibly enthusiastic about this partnership. With the new season underway, it’s the perfect time for us to share our unrivalled bet365 experience with Fever fans.”
In March, bet365 and St. Louis Cardinals entered into a multi-year marketing partnership. The sponsorship agreement includes advertising rights on the Cardinals’ radio broadcasts, Insider TV show, web page, and signage at Busch Stadium that will be visible on television broadcasts.
Indiana sports betting handle increases year-over-year in May
Indiana’s sports betting handle totalled $433.2m in May, up 19 per cent from May 2024’s $361.6m. Ameristar Casino led the market with a $159.2m handle, while Blue Chip Casino posted $128.2m. Hollywood Casino Lawrenceburg reported $40.4m and Belterra Casino $32.9m.
The Indiana Gaming Commission reported that taxable adjusted gross revenue (AGR) reached $43.7m. Blue Chip posted $15.8m and Ameristar $15m. Parlays were the most popular bet type accounting for $138.2m.
