Content rights will extend to the new, proprietary Bally Live platform.
US.- Bally’s Corporation has announced a multi-year partnership with Minor League Baseball (MiLB). It will be the first MiLB National Media Rightsholder and Exclusive Fantasy & Gaming Partner.
This partnership provides Bally’s Corporation with live broadcast and exclusive free-to-play gaming content rights across its digital platforms and strategic partner channels. Under the terms of the partnership, Bally’s receives the right to use MiLB’s official marks in marketing as well as in-park signage, broadcast, and digital exposure.
The partnership extends to Bally Live, Bally’s new proprietary platform and select partner-owned linear and over-the-air channels.
Soo Kim, chairman of Bally’s Corporation Board of Directors, said: “This exciting partnership presents a remarkable opportunity for Bally’s, MiLB, and the league’s teams to come together and collaborate on delivering an exceptional experience for MiLB’s more than 30 million fans across 120 teams and ballparks. With a rich legacy of innovation, Bally’s is dedicated to leveraging its expertise to elevate engagement and create truly immersive experiences that are sure to captivate and delight MiLB fans.”
“We couldn’t be more pleased to have Bally’s Corporation as an Official Partner of MiLB,” said Kenny Gersh, executive vice president, Media and Business Development for Major League Baseball.
Gersh added: “Since assuming operations of Minor League Baseball in 2021, we’ve focused on growing the reach and awareness of our impressive young prospects and iconic MiLB teams. Bally’s Corporation will be a critical partner for us in achieving that goal, providing extensive distribution of live MiLB broadcasts and enhancing the fan experience with fun and predictive free-to-play, fantasy, and real-money games that uphold the integrity of the sport.”