Atlantic City sportsbooks expand

As the New Jersey industry continues to grow rapidly, two Atlantic City sportsbooks worth over US$20 million opened in the area.

US.- New Jersey sports betting topped Nevada for the first time in history and continues to expand. Soon after the news, two new Atlantic City sportsbooks open shop in the area and joined the market.

The Borgata became the latest casino to launch a sports betting operator as it opened its US$12 million sportsbook. It joins several others already operating and the recently inaugurated Bally’s venue, worth US$8.4 million.

“We wanted to go big and have an amazing experience,” said Kevin Ortzman, regional president of Caesars Entertainment, Bally’s owner. “We fully expect people to use mobile as well, but to visually experience these games in a facility like this is an amazing experience.”

“We’re building a destination experience and if it happens to have sports wagering, great,” said Marcus Glover, the Borgata’s president. “Our slogan for this is ‘eat, drink, bet, watch.’”

“It takes like a minute to 2 minutes to make your bet,” he said. “Once you’re done with that, then what?”

New Jersey sports betting

During May, and for the first time ever, New Jersey sports betting posted more money bet than Nevada did.

According to recently released figures by state regulators, sportsbooks took US$318.9 million from New Jersey’s sports betting. That beat Nevada by over US$1 million, as it only reached US$317.4 million over the same period.

“We all knew it would be successful,” Governor Phil Murphy stated. “However, I don’t think anyone expected how quickly New Jersey would come to dominate the growth in the market. Or how advantageously New Jersey would be positioned to dominate the entire marketplace,” he added. 

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