The company has announced a deal with Ultimate Jet Charters, which will offer a private flight service for clients.
US.- Hard Rock Casino Atlantic City has launched a private flight service called Hard Rock Air.
The company has partnered with Ultimate Jet Charters to offer a 30-seat air charter to transport VIP customers to the resort from specific markets.
There will be flights from Farmingdale, White Plains, Norfolk, Richmond, Baltimore, Cincinnati, Scranton and Latrobe.
Joe Lupo, president of Hard Rock Atlantic City, said: “We are confident Hard Rock Air is going to take our VIP guest experience to new heights and offer a convenient, seamless getaway that is unmatched in the market.”
The first flight is scheduled to take place on Friday July 16. Customers will land in Atlantic City and immediately gain access to Hard Rock’s offerings. The package will include overnight accommodation and discounts on gambling activities.
Renovation in Atlantic City
Hard Rock Hotel & Casino Atlantic City has previously announced it plans to invest $20m in its facilities in Atlantic City, adding more table games, slot machines, a new restaurant and a Starbucks outlet. It will also renovate suites.
Additional game units will be created in the Asia and High Limit areas as a response to the demand seen over seven continuous months of gaming revenue growth.
The casino’s main floor will also be expanded with more slot machines and game tables.
The majority of the investment will go towards the renovation of the 66 Celebrity suites and 25 Roxy suites. The renovations have been designed by Klai Juba Wald Architecture + Interiors. All the standard hotel rooms have been improved with new flatscreen television monitors and LED lighting.