ATG revenue ticks up after difficult first half
The Swedish horseracing betting operator saw revenue rise 1 per cent year-on-year.
Sweden.- ATG, the Swedish horseracing betting operator, returned to growth in Q3. Net gaming revenue came in at SEK1.30bn (€119m). That’s a rise of 1 per cent year-on-year after two quarters of year-on-year decline.
Horse racing was still the biggest vertical, generating close to 77 per cent of all revenue, but sports betting revenue drove the growth, rising 6 per cent to SEK171m. Its contribution to total revenue rose from 12 to 13 per cent. Meanwhile, casino revenue dropped by 1 per cent to SEK167m. The company cited a lower jackpot count compared to Q3 2024.
Sales from digital channels ticked up by 2 per cent to SEK1.19bn while retail sales slid 8 per cent to SEK109m. Pre-tax profit climbed 7 per cent to SEK441 million, and net profit by the same proportion to SEK428 million.
CEO Hasse Lord Skarplöth hailed an improvement in both horse racing and sports betting, while stressing the operator’s new operational efficiencies.
He said: “It has been a challenging first half of the year for us, but the third quarter marks a small turnaround for ATG. The group’s net gaming revenue increased by 1 per cent compared to the same quarter last year.”
“To meet a changing market, we’re working consistently with efficiency improvements to reduce costs and strengthen profitability. We are already seeing clear results from an even more focused use of resources.
Year-to-date figures continued to track below 2024 levels, with net gaming revenue down 3 per cent and operating profit down 11 per cent. ATG remains optimistic about the expected opening of regulated online gambling in Finland, where it has established a joint venture with horseracing body Hippos. It will use ATG branding for the planned launch if it gains a licence to launch in 2027.
Lord Skarplöth concluded: “Our ambition is clear: to create sustainable growth and strengthen ATG’s long-term competitiveness – for the benefit of our customers, the sport and the entire horse industry.”
