Sports betting in the US reaches US$13bn mark
The sports betting segment in the US doubled its previous legal sports bets record from 2018 and totalled US$13 billion during last year.
US.- The industry has evolved substantially in the past months and continues to do so. The segment in the US has reached a major growth in total legal wagers, recent data shows.
The American Gaming Association (AGA) revealed legal bets totalled US$13 billion in 2019. That amount is nearly double the US$6.6 billion recorded back in 2018
According to the association, 59% of total sports wagers in 2019 happened outside Nevada. That’s a clear sign of the evolution of the sports betting industry in the US since PASPA was revoked.
The segment’s impact in the US
Sports wagering has proven a successful industry ever since PASPA was revoked. However, a particular player may be set to take a bigger role in the ever-growing market.
In 2018, NBC launched an app to predict football game outcomes, similar to sports betting. According to Dan Pozner, director of sports betting content, 1 million users later, they are considering a further.
“We launched NBC Sports Predictor after looking at our partners in the U.K. in Sky Sports. The success they’ve had with Sky Sports Super 6 used for the Premier League,” Pozner said. “Millions of people play Super 6 every weekend. So, we thought it would be a great way to complement our Premier League rights in the U.S.”
Executive vice president NBC Sports digital and consumer business Will McIntosh hinted sports betting partnerships may be on its way.
