NBC considers sports betting role
After a successful incursion, NBC is considering its sports betting involvement and whether it should dive into the market.
US.- Sports wagering has proven a successful industry ever since PASPAwas revoked. However, a particular player may be set to take a bigger role in the ever-growing market.
In 2018, NBC launched an app to predict football game outcomes, similar to sports betting. According to Dan Pozner, director of sports betting content, 1 million users later, they are considering a further.
“We launched NBC Sports Predictor after looking at our partners in the U.K. in Sky Sports. The success they’ve had with Sky Sports Super 6 used for the Premier League,” Pozner said. “Millions of people play Super 6 every weekend. So, we thought it would be a great way to complement our Premier League rights in the U.S.”
Executive vice president NBC Sports digital and consumer business Will McIntosh hinted sports betting partnerships may be on its way.
“We’ve evaluated everything from A-to-Z to even becoming an operator, and I think we have decided it’s not somewhere we want to go,” McIntosh said. “I think we are going to try to evolve NBC Sports and our digital properties to be the place that, in particular, the casual bettor comes to get news and information relevant to betting.”
