Bloomberry launches online gaming platform FUNaloMAX
The new in-house platform is part of the company’s strategy to expand its digital gaming portfolio.
The Philippines.- Bloomberry Resorts Corporation has launched FUNaloMAX, a new online gaming platform developed in-house. Aimed at younger, mobile-first players, the launch expands the company’s digital gaming portfolio in the Philippines’ regulated online gaming market.
Bloomberry said the platform complements its existing Solaire Online offering by targeting a broader market with a faster and more dynamic gaming environment.
At the launch event, Greg Hawkins, president and chief operating officer of Bloomberry Resorts Corporation, said: “For a period now, the online gaming market in this country has operated within an undifferentiated space. We believe this presents us with a significant opportunity.
“Bloomberry has made a deliberate investment in building and controlling its own technology – developed in-house, by our own people. We are no longer dependent on third-party platforms to execute our vision. Tonight is about growth, ownership and the conviction to set our own challenge and back it completely.”
The platform operates under the regulatory oversight of the Philippine Amusement and Gaming Corporation (PAGCOR) and incorporates identity verification procedures, responsible gaming measures and data protection standards, the company said.
Bloomberry reported a net loss of PHP125m (US$2.2m) for the first quarter of 2026. That compares to net income of PHP3.3bn (US$57.5m) in the same period last year and a PHP2.81bn loss in Q4, 2025. Softer VIP and premium mass gaming volumes weighed on performance at Solaire Resort Entertainment City.
