FashionTV Gaming Group targets growth in Asia in 2020

The company is looking for potential partners to create strong relationships to capitalise on growth across the region this year.

Asia.- FashionTV Gaming Group is planning to expand its business in 2020 with its sights firmly set on Asia where it plans to introduce its B2B franchise model and bespoke gaming lounges. 

Following the launch of the FashionTV Diamond Lounge last year, the company wants to grow its presence in Asia where it plans to leverage the region’s thriving global fashion and luxury goods market. 

“Asia is a huge market for us. The FashionTV brand is massive here, with over one billion viewers across the region. We believe there’s a big appetite for stylish games that bridge online and virtual worlds, utilising FashionTV’s huge content archives.” Pamela Allmark, FashionTV Commercial Director – Europe, said.

“We are already in discussion with some of the leading gaming companies in Asia, in order for them to create a series of B2C sites and branded games specifically targeted for the Asian market,” she added.

She explained they are seeking potential partners and to create strong relationships with the region’s leading companies, taking into account that online gaming in Asia is growing at a rapid rate.

“The market definitely isn’t what it used to be, and making a success of new ventures can require enormous investment – something that’s not always possible. Harnessing both the brand power and global reach of the FashionTV network, operators and providers can dramatically reduce marketing costs – and limit the risks of bringing new games to the market,” Allmark explained.