BetConstruct: “At SiGMA Asia, we’re putting a spotlight on our advanced Affiliate Solution”

A BetConstruct representative shared insights about how the company is preparing for the expo and what products it will showcase.

Exclusive interview.- BetConstruct will take part in the upcoming edition of SiGMA Asia, taking place in June. To know more about how it is preparing, a company representative spoke to Focus Gaming News and shared insights about what products it will showcase at the expo. It also gave its vision about the Asia market, shared details about the company’s collaboration with Ortak, and how its solutions can maximise engagement and revenue potential for providers.

Next June, BetConstruct will assist the SiGMA Asia in Manila. How are you preparing for the event? What products and tools will BetConstruct bring to the expo?

We’re thrilled to return to Manila for SiGMA Asia 2025, which we consider one of the most dynamic events that focuses on the Asian market. As always, we’ve centred our preparation around delivering immersive, tech-driven experiences.

We’re bringing a comprehensive suite of our flagship products, including our Sportsbook, Casino Suite, and Affiliate Solution. Our latest innovations will also be under the spotlight. Think includes The Last Battle Universe, the first B2B loyalty system in igaming, promotional and engagement tools such as Trebuchet and Bonus Pie, as well as our CRM. And that’s just scratching the surface!

Our team is preparing interactive demos and region-specific showcases to ensure visitors can experience the full power and adaptability of our tools.

What will the company focus on at SiGMA Asia 2025?

At SiGMA Asia 2025, we’re putting a spotlight on our advanced Affiliate Solution, a key growth driver for operators in competitive markets. With acquisition costs rising across the region, we’re offering a smarter, more integrated way to manage affiliate partnerships, track performance in real time, and maximise ROI.

The solution is designed for transparency, scalability, and full control whether you’re managing a handful of partners or a global network. Combined with our full-stack platform, it empowers operators to launch, optimise, and scale acquisition campaigns tailored to regional behaviours and preferences.

“Our team is preparing interactive demos and region-specific showcases.”

BetConstruct has recently presented The Last Battle Universe. What was the feedback you got from the first B2B loyalty system? And how do you think Asian partners can benefit from the loyalty system?

The feedback has been overwhelmingly positive. For us at BetConstruct, our partners are our greatest asset. Keeping this in mind, we’ve developed The Last Battle Universe, where we redefine loyalty from a static points system into a dynamic universe. Offering new partners 100 per cent cashback on setup fees and a myriad of perks to established partners, we build long-term value. This is especially important in markets such as Asia where it’s important to maintain a strong foothold with partners.

Can you talk to us about the process of customising your solutions to meet the needs of niche markets such as the Asian market?

Customisation is at the core of BetConstruct’s global strategy, especially when it comes to niche markets like Asia. We approach each market as a unique ecosystem and we adapt everything from user interface and language localisation to content, payment methods, and compliance.

For example, we offer tailored integrations with region-specific payment gateways, culturally relevant games, and mobile-first design for markets with high smartphone penetration. Our flexible platform architecture allows us to rapidly deploy bespoke solutions, be it for local operators or international brands looking to enter Asia with precision and confidence.

“For us at BetConstruct, our partners are our greatest asset.”

What can you tell us about your collaboration with Ortak?

We’ve been collaborating with the Ortak Marketplace for quite a while now, and it’s yielded fruitful results. The decentralised model of Ortak creates new opportunities for joint ventures, liquidity, and trust within the igaming ecosystem. It’s particularly relevant to markets like Asia, where digital innovation is accelerating. Together with Ortak, we’re building a future where transparency and growth go hand in hand.

How can your solutions and tools maximise engagement and revenue potential for providers?

Our suite is designed to engage players from the first click and keep them invested throughout their journey. Through advanced segmentation tools, personalisation engines, and gamified systems like The Last Battle, we enable our operators to turn user engagement into long-term loyalty.

We also offer deep analytics, real-time campaign tracking, and cross-channel CRM tools that empower providers to fine-tune strategies and optimise every touchpoint. From acquisition to retention, our tech ensures higher player lifetime value while reducing operational overhead, delivering both engagement and revenue growth at scale.

What do you think are the main challenges the Asian gaming industry is facing in 2025?

Asia’s gaming landscape is full of promise but not without its challenges. Regulatory complexity is perhaps the most significant. Each jurisdiction has its own set of rules, and staying compliant requires agility and vigilance. There’s also a growing need for localisation: a one-size-fits-all approach simply doesn’t work across such diverse markets. In addition, user acquisition costs are climbing, making retention and brand loyalty more crucial than ever. At BetConstruct, we’re addressing these challenges head-on by offering scalable, localised, and loyalty-driven solutions that empower operators to thrive amid change.