AGB webinar series: managing image during a crisis

The next AGB webinar will be about how companies can manage their public image during times of crisis, using Covid-19 as a live example.

Companies have been presented with a unique opportunity to change and bolster their public image during the coronavirus pandemic.

Many are taking the opportunity to give back to their local communities in a genuine and relevant way, while others are using the downtime to open up lines of communication with their customers and stakeholders in new ways.

The next AGB Webinar will be about how companies are managing their public image during times of crisis, using Covid-19 as a live example.

The “Ask-Me-Anything” (AMA) webinar featuring Charles Font, senior associate at Montieth & Company will look at the do’s and don’ts of reputation management.

It will also touch on developing a CSR program, and what implications the decisions have in the short, medium, and long term on brand reputation and image, government and public relations, financial health, and of course, those in the community affected.

It will also take a deep dive into various cases in which PR programmes have failed to achieve the desired results and explain how this came about to help people avoid making the same mistakes.

The Webinar is scheduled for 3.00pm Macau time on June 25. It’s free to attend.

Registrations are now officially open. Register here to ensure access to the webinar and its recording.