WIGA-EA launched to promote women in East Africa gaming
Women in Gaming Association East Africa was launched during the iGaming AFRIKA Summit in Nairobi.
Kenya.- The Women in Gaming Association East Africa (WIGA-EA) has officially been launched during the inaugural iGaming AFRIKA Summit in Nairobi, bringing together women from sports betting operators, regulators, casinos and gaming suppliers.
The association aims to offer mentorship programmes, networking platforms and leadership support for women in the regional gaming sector. WIGA-EA chairperson Emily Asava said: “Our aim is to support, conduct mentorship programmes, provide networking platforms, and create a sisterhood that will support various career goals and aspirations within this industry.”
The board also includes Cynthia Onyango, Lola Okulo, Borah Omary and Rwanda’s Aimee Cyuzuzo. The association has adopted the tagline “Identify, Mentor, Empower”.
Supporters include Association of Gaming Operators Kenya (AGOK), Mozzart, Ocean Gaming Consult, Suss Ads/Suss Digital, Pepeta and Maybets. AGOK representative John Mutua said: “We need this – not as a gesture, not as a diversity footnote in an annual report. We need Women in Gaming East Africa because our industry has a talent problem, and the talent is in this room: underutilised, underpromoted, and frankly underestimated for far too long.”
He added that AGOK’s support for the association was not a charitable move, but rather a strategic one. “Diverse leadership teams make fewer blind-spot errors,” he said.
The launch attracted women gaming leaders, including founders of Women in Nigeria Gaming Network Olabimpe Akingba and Olafadeke Akeju, and Lois Bright of Women in Gaming Africa.
