SportyTV scores big deal with CD Leganes
The partnership opens up the African market to CD Leganes.
Nigeria.- Africa’s top free sports network, SportyTV, has inked a partnership with La Liga franchise Club Deportivo Leganes.
The agreement will see SportyTV become the team’s primary lateral shirt sponsor until the end of the 2024-2025 season. Its logo will be featured on the lateral section of the club’s jerseys, increasing its brand exposure worldwide.
SportyTV will introduce initiatives that connect CD Leganes with Africa’s vibrant football community. The two entities will also collaborate on on-screen branding and fan-driven projects.
The partnership underscores SportyTV’s commitment to delivering premium European football content to African audiences. With its innovative approach, SportyTV has transformed how African fans enjoy football.
The free-to-air sports network extends across Nigeria, Ghana and other African and European territories. It also covers elite European leagues like the Premier League, La Liga, Serie A and Bundesliga.
Miguel Puche, brand director at Sporty Group, said: “SportyTV is the bridge that connects Africa with the best of European football. Together with CD Leganes, we want to bring the passion of La Liga to African fans and give visibility to the continent’s talent. We are very proud to build a bond that will unite cultures, emotions and dreams through sport.”
Beyond the financial boost CD Leganes will benefit from the deal, the club will also gain increased exposure and brand recognition across Africa. This could lead to more merchandise sales and access to new talented African players through SportyTV’s network.
CD Leganes business director, Victor Marin Morales, said: “Our alliance with Sporty TV goes far beyond a sponsorship deal. This is a strategic partnership that will integrate across multiple club verticals, offering us a powerful gateway into one of the world’s most important football markets. We are delighted to finalise this agreement and look forward to a long-lasting relationship.”
