Sportsbet.io taps into African market with new influencer signings
The ‘Join the Crypto Experience’ program by Sportsbet.io brings together influencers in the sports media sector to promote crypto betting.
Nigeria.- Sportsbet.io has announced the addition of two Africans to its roster of brand ambassadors for its ‘Join the Crypto Experience’ campaign.
The latest signings include Kanebi Ndekwu, a trendsetter in the Nigerian media space and co-founder of Tunnel TV, a YouTube channel that delivers expert sports commentary and debate in an entertaining and engaging fashion.
As part of his collaboration, Ndekwu will educate his community on crypto betting and its potential benefits.
The second ambassador is Najafi Hamza, a Moroccan sports influencer known for his football expertise and striking resemblance to Italian goalkeeper Gianluigi Donnarumma. Hamza will leverage his Instagram community of more than 70,000 followers to promote Sportsbet.io and introduce his audience to crypto betting.
The ‘Join the Crypto Experience’ program by Sportsbet.io brings together influencers and networkers in the sports media sector to promote crypto betting in a unique and authentic way.
Ndekwu and Hamza join a lineup of high-profile influencers, such as cricket legend Brett Lee and Nigerian football icon Nwankwo Kanu, who have already endorsed the Sportsbet.io campaign.
Sportsbet.io was founded in 2016 as part of the Yolo Group. The sportsbook allows players to bet on sports using Bitcoin and other cryptocurrencies.
To boost its brand visibility amongst football fans worldwide, the club has established partnerships with top-tier football leagues and clubs like La Liga, Newcastle United and Hull City.
