SportPesa strengthens Kenyan football as club officials attend Talent Identification workshop in SA
Kenyan club officials gain advanced scouting skills, highlighting SportPesa’s investment in regional football development.
Kenya.- SportPesa, one of East Africa’s leading sports betting operators, has sent six football club officials from Kenya to participate in an Advanced Talent Identification Workshop in South Africa, as part of efforts to strengthen scouting and long-term player development across the region.
Talent Identification is a key part of modern football development, helping clubs spot and evaluate players with the potential to progress to higher levels at an early stage. Held from 8 to 10 December, the workshop formed part of SportPesa’s broader efforts to support football in the region.
SportPesa said: “The workshop is aimed at enhancing the skills of club officials in identifying and nurturing top talent, as well as improving scouting processes in their respective teams.”
The delegation comprised officials drawn from the Kenyan football clubs Gor Mahia, Shabana and Murang’a Seal, and was led by Robert Macharia of the Football Kenya Federation.
Boosting regional scouting skills
The programme was hosted at Tshwane University of Technology in Pretoria and led by Walter Steenbok, a recognised talent identification expert with experience working within South Africa’s national team structures and youth academy systems. Participants received training in performance and data analysis, player observation at university and community levels and player development research.
The operator said: “SportPesa continues to invest in football development by supporting capacity building and educational programmes for officials across the region.”
SportPesa also highlighted the regional scope of the initiative. “This initiative brings together officials from Kenya, Tanzania and South Africa to share expertise and best practices in talent identification”, added SportPesa.
The company sponsors leagues, including the SportPesa Premier League, and backs initiatives such as youth programmes, talent ID training and community engagement across East Africa.
Initiatives such as this contribute to a stronger football ecosystem, supporting league competitiveness, player development and the sustainability of regulated football betting markets in the region.
