Seamless East Africa 2026 spotlights payments shaping Africa’s betting ecosystem
Kenya fintech event highlights how mobile money and real-time transactions are enabling growth across the continent’s gaming sector.
Kenya.- Seamless East Africa 2026 is set to bring payments infrastructure into focus as a key enabler of Africa’s fast-evolving betting sector, with thousands of stakeholders set to converge in Kenya.
Hosted at the Kenyatta International Convention Centre in Nairobi, the event on July 7-8 will convene banks, fintech firms, telecom operators and regulators, reflecting a broader shift in how the continent’s gaming ecosystem is being shaped.
The emphasis is increasingly moving beyond product innovation to the infrastructure underpinning betting activity, particularly systems enabling seamless deposits, wagers and withdrawals. Organisers said: “Real-time payments, digital wallets and interoperable financial networks are expected to dominate discussions.”
The event is expected to highlight the growing role of real-time payments and mobile money in enabling transactions across East Africa. Across the region, mobile money has already transformed how users engage with betting platforms, enabling instant transactions and reducing friction. This evolution is positioning payments providers as critical partners to operators seeking to scale in mobile-first markets.
Industry stakeholders are increasingly positioning payments infrastructure as central to gaming market expansion. Seamless East Africa is designed to bring together the payments, banking and fintech ecosystem shaping digital commerce across the region, as betting operators increasingly align with financial services to support growth.
Regulation, compliance and advances in AI-driven fraud prevention are also expected to feature prominently, as digital payments systems become more closely aligned with licensing and security requirements.
