Premier Bet partners Grand Cape Mount football team
The partnership is in line with Premier Bet’s ongoing commitment to community involvement, encompassing event sponsorships and youth initiatives.
Liberia.- Premier Bet has signed a sponsorship agreement with Grand Cape Mount County football team, becoming the club’s official fan jersey provider. The deal, signed on December 2 at Premier Bet’s office on Gurley Street, will see the operator manage the production and sale of supporter jerseys, priced at $10 (€9.20) each.
The collaboration stems from efforts by Samir Kamara, the county’s head football coach, to build stronger support for the team. It marks the first corporate branding partnership for the county’s sports programme, timed to equip fans for the National County Sports Meet starting December 13.
Under the terms of the agreement, Premier Bet’s logo will feature on the jersey kits. Funds raised from the initiative will support the team’s travel and equipment expenses for the event.
The partnership is in line with Premier Bet’s ongoing commitment to community involvement, encompassing event sponsorships and youth initiatives. With the National County Meet expected to draw large crowds from all 15 counties, the operator also stands to gain nationwide brand visibility through fans and live TV coverage.
This deal could be a stepping stone for Premier Bet to partner with other counties in future events. If the jersey sales are successful and Grand Cape Mount’s performance impresses, Premier Bet may attract interest from other counties, allowing the company to expand its presence in Liberia’s burgeoning sports betting market at a lower cost than sponsoring professional clubs.
