Kenyan influencers demand dialogue with BCLB over betting ads ban
Content creators have questioned the logic of a blanket prohibition of digital betting ads, noting that traditional media outlets aren’t held to the same standards.
Kenya.- The Kenyan online community was recently put on edge when digital content creators gave the Betting Control and Licensing Board (BCLB) an ultimatum to suspend its ban on celebrity and influencer endorsement of gambling activities.
In a statement released on June 4, the Digital Content Creators Association of Kenya (DCCAK) gave the BCLB a 48-hour deadline to lift the ban and engage in talks with them. The influencers advocated for age restrictions and responsible ad guidelines instead of completely banning betting advertisements.
The content creators questioned the logic of a blanket prohibition of digital betting ads, noting that traditional media outlets aren’t held to the same standards. They emphasised their commitment to upholding responsible gambling practices and adhering to global advertising best practices.
Instead of being barred from promoting gambling, the influencers propose that their platforms be utilised to get more publicity for the government’s responsible gaming initiatives, like BCLB’s ‘Chuka Control,’ which focuses on youth education and safe betting practices.
As conveyed by their lawyer, Hansen Omida, they are willing to collaborate with BCLB, the Office of the Attorney General and other stakeholders to develop digital content regulations.
To address concerns around gambling addiction, the BCLB introduced stringent guidelines that ban celebrities, influencers and content creators from promoting gambling. The new rules also mandate that all gambling ads obtain prior approval, include age disclaimers and responsible gaming messages and avoid placement near areas frequented by children.
The digital creators note that if the ban persists, it could deprive them of their livelihoods since many depend on partnerships with gambling brands for income. Without a joint approach, the association warns that black-market promotions could thrive and undermine the efforts to protect minors and promote responsible gaming.
