Ithuba Tanzania pays US$95,000 in lottery prizes in first year
Ithuba Tanzania marks its first full year with Sh250m in prizes while expanding its reach through a new radio lottery partnership.
Tanzania.- Tanzania’s National Lottery operator Ithuba Tanzaniaa paid out Sh250m (US$95,000) in prize money during its first year, as the operator enters the second year of its eight-year National Lottery contract.
The figure was revealed during a strategic partnership between Ithuba Tanzania and Mainstream Group Limited to launch MainPesa Lotto through Main FM. The partnership gives the National Lottery a new radio platform to reach sports fans and other listeners.
MainPesa Lotto will be available to people aged 18 and above, with a ticket costing Sh1,000 (US$0.38). Each ticket gives players three opportunities to win through period, end-of-day and weekly draws.
Ithuba Tanzania chief executive Kelvin S Koka said the partnership would bring the National Lottery closer to players through a radio platform “they know and listen to regularly”, according to the Citizen.
Mainstream Group chief executive Deogratius Mosha said the initiative forms part of the company’s “Radio Moja” strategy, aimed at connecting its audience with different opportunities through its platforms.
New lottery offers five daily draws
The new game will have period draws from Monday to Saturday at 9am, noon, 3pm, 6pm and 9pm. The 9pm draw will also serve as the end-of-day draw, while the Saturday night draw will be the weekly draw.
Main FM will support the launch through radio programmes, commercial spots, verified results, winners’ stories and digital content, targeting its sports and entertainment audience.
Prizes below Sh1m (US$378) are expected to be paid directly into the mobile-money account linked to a winning ticket after verification. Prizes of Sh1m and above will follow the National Lottery’s major-prize claim procedure.
Participants have been urged to play responsibly and treat lottery games as entertainment rather than an investment or guaranteed source of income.
