Hollywoodbets renews partnership with SAFA to bolster women’s football
The powerhouse partnership keeps the Hollywoodbets Super League thriving, signalling a bold future for South African women’s football.
South Africa.- South Africa’s most prominent women’s football league is staying in the spotlight, thanks to the renewed backing of Hollywoodbets. The sports betting giant has reaffirmed its partnership with the South African Football Association (SAFA), marking a considerable win for women’s sport in the country.
In a powerful move that champions equality and development, the renewed sponsorship ensures the continued success and expansion of the Hollywoodbets Super League, a professional platform that has become a launchpad for the next generation of football stars.
More than just a corporate handshake, this alliance is a declaration of intent. It solidifies Hollywoodbets’ reputation as a force behind the rise of women’s sport in South Africa and sets the stage for bigger strides in a global game that’s rapidly shifting toward inclusivity and professionalism.
“The renewal of sponsors in a tough economy must be applauded in the growth of women’s football,” said SAFA CEO Lydia Monyepao.
“Our recent launch of the South African Women’s Football Strategy demonstrates our focus in this area and Hollywoodbets has put their money where their mouths is in supporting women’s growth through football.”
She added that the league has proven to be more than just a competition, it’s a transformation tool. Players are being scouted internationally, while live broadcasts on media platforms like SABC are bringing unprecedented visibility to the league.
“Through this league we have seen more players and more women leaving our shores to work as players, coaches, etc. This is a testament of the value partners add into the lives of women in football,” Monyepao added.
Igniting dreams and building futures
Hollywoodbets was equally optimistic about the future.
“This continued partnership underscores our dedication to inspiring young girls across the country,” said Hollywoodbets spokesperson Zandile Dlamini.
“With passion and perseverance, they too can become stars like the heroes they look up to.”
As a proudly South African brand, Hollywoodbets’ investment in the league is a commitment to not just sport, but social progress. With over 50 matches set to air on SABC, the Hollywoodbets Super League isn’t just staying alive, it’s thriving, igniting dreams and building futures.
