Côte d’Ivoire’s National Lottery expands Tir Groupé roadshow to Gagnoa and Divo
LONACI continued its month-long Tir Groupé roadshow with market outreach in Gagnoa and Divo as it strengthened retailer engagement and promoted its lottery portfolio across the country.
Côte d’Ivoire.- Côte d’Ivoire’s National Lottery (LONACI) has taken its nationwide Tir Groupé roadshow to Gagnoa and Divo, the latest stops in its campaign to strengthen community engagement and increase the visibility of its lottery products.
The two-day outreach took place on July 26 and 27 as LONACI used on-the-ground activities to engage consumers, promote its lottery products and build relationships with local markets.
Led by Pierre Alain Kouassi, LONACI’s director of sales and network management, and Khalil Coulibaly, interior zone supervisor, the delegation began the mission with meetings with municipal representatives to present the objectives of the campaign and reinforce ties with local authorities.
The delegation then carried out promotional activities at the Dialogue Market in Divo and the Catalina Market in Gagnoa, where LONACI teams presented the operator’s lottery products, explained how they work and engaged directly with the public, retailers and network partners through sales activities, promotional events and face-to-face exchanges.
LONACI said: “Tir Groupé confirms its mission: to go to the people, strengthen the sales network and bring the LONACI experience closer to communities.”
The Gagnoa and Divo outreach marked another stage of LONACI’s nationwide Tir Groupé roadshow, which began in Man on July 17 and will continue until August 12. The campaign was launched to promote LONACI’s lottery and gaming portfolio while strengthening engagement with communities across Côte d’Ivoire.
The roadshow will continue visiting cities across the country as LONACI seeks to strengthen customer relationships, broaden awareness of its lottery products and support commercial performance.
