Côte d’Ivoire lottery visits all Abengourou sales points in network operation
LONACI deployed a sales team through its Sales and Network Management Department across the city in a two-day operation to strengthen its distribution network.
Côte d’Ivoire.- Côte d’Ivoire’s National Lottery (LONACI) deployed a sales team through its Sales and Network Management Department (DVGR) to Abengourou during a two-day operation focused on strengthening its distribution network and assessing commercial dynamics.
The operation, known in French as “Opération Tir Groupé” (Coordinated Operation), took place from August 7 to 8, according to a statement.
The mission was led by Khalil Coulibaly, supervisor of inland areas, accompanied by his team and the Zone Manager. LONACI said the mission aimed to strengthen its commercial presence, boost sales and ensure better operationalisation of its products on the ground.
Upon arrival in Abengourou, the team adopted a grassroots approach, engaging directly with the distribution network. All sales points in the city were visited, allowing the team to interact with partners, assess commercial dynamics and strengthen mobilisation around LONACI’s products.
The operation also enabled the team to identify commercial opportunities, while LONACI reaffirmed its commitment to effectively supporting its network.
LONACI said the field approach demonstrated the DVGR’s commitment to staying close to its network and “transforming each sales point into a real performance lever.”
The operation also included courtesy visits to local authorities. Coulibaly and his team met Mian Bangah, First Deputy Mayor of Abengourou, and Klé Hyppolite, Deputy of the Police Prefecture. LONACI said the exchanges strengthened relations with local authorities and consolidated its institutional presence in the region.
Through the operation, the DVGR said it was reaffirming its commitment to boosting sales, effectively supporting its network and enhancing the visibility of LONACI’s products.
The operator added that the mobilisation across all sales points in Abengourou demonstrated a strategy firmly oriented towards the field, proximity and performance.
