LONACI strengthens municipal partnerships to reinforce its lottery distribution network
The National Lottery of Côte d’Ivoire met with Korhogo’s deputy mayor as it strengthened its lottery distribution network through the latest leg of its Opération Tir Groupé campaign.
Côte d’Ivoire.- The National Lottery of Côte d’Ivoire (LONACI) held discussions with Korhogo Deputy Mayor Coulibaly Salifou during the latest leg of its nationwide Opération Tir Groupé campaign, as the state lottery continues efforts to reinforce its lottery distribution network. The discussions focused on the campaign’s objectives and LONACI’s commitment to strengthening its presence within local communities.
The latest outreach formed part of Opération Tir Groupé, which visited Korhogo from July 28 to 30. Following the meeting, the delegation visited lottery retailers across the city and engaged directly with local communities. The Korhogo visit follows earlier stops in Gagnoa and Divo, where LONACI expanded the campaign to strengthen its retail network and customer engagement.
LONACI said the Korhogo leg forms part of its broader community outreach strategy. “Through this Korhogo stage, the Tir Groupé operation confirms its ambition to bring LONACI closer to its customers, strengthen its distribution network and bring its products closer to local communities,” the lottery operator said.
Led by Ganda Adjatou and Sanogo Lassine, under the supervision of Khalil Coulibaly, Interior Zone Supervisor, and Doré Kafoumba, deputy head of LONACI’s Korhogo agency, the delegation promoted the lottery operator’s products and services while engaging directly with retailers and local communities.
The campaign also included a promotional activation at Espace Fine, where LONACI representatives showcased their products and interacted with members of the public to raise awareness of the operator’s portfolio.
