Côte d’Ivoire lottery targets scratch card distribution network
LONACI’s operation targets retailers and street vendors to strengthen scratch product distribution and sales.
Côte d’Ivoire.- Côte d’Ivoire National Lottery (LONACI) is targeting scratch card distribution, with its latest commercial operation focused on strengthening its distribution network.
The “Tir Groupé” operation is running from September 1 to 8 across various points of sale in the Abidjan District. LONACI said it aims to stimulate sales and strengthen its proximity to the distribution network. “The teams will meet with retailers and sellers to discuss directly with them, identify their needs and strengthen the marketing of scratch products,” LONACI said.
The campaign was officially launched on September 1 in Port-Bouët, before continuing the following day in the Abobo commune. LONACI said the Abidjan deployment follows various stages of the campaign carried out in other parts of the country.
The operation also involves the mobilisation of street vendors, who LONACI said help bring its products closer to the population and expand their accessibility across different neighbourhoods of Abidjan.
The operation is being supervised by Pierre Alain Kouassi, director of sales and network management (DVGR). Khalil Coulibaly, supervisor of the inland zones, is leading the operation with the participation of all Abidjan zone coordinators.
LONACI said the initiative is intended to strengthen activity across its network, support sellers and stimulate demand. The lottery said the DVGR aims to create conditions for sustainable sales growth and contribute to boosting the institution’s revenue.
The Abidjan operation follows earlier “Tir Groupé” stages in Gagnoa, Divo, Korhogo, Bouaké, Abengourou, Aboisso and Bonoua, as LONACI has taken the commercial initiative to different parts of Côte d’Ivoire.
