Côte d’Ivoire Lottery mobilises sales network for new season
LONACI’s “Back to School” operation focuses on distributor engagement and team cohesion as the new season gets under way.
Côte d’Ivoire.- The National Lottery of Côte d’Ivoire (LONACI) has launched a “Back to School” operation focused on strengthening ties with its sales network and distributor partners.
The “Back to School” theme coincides with the start of Côte d’Ivoire’s 2026-27 school year, but the initiative itself is focused on LONACI’s commercial network rather than students or schools. Its Sales and Network Management Department (DVGR) launched the operation on September 14, combining engagement with distributors and team cohesion.
The operation is being carried out under the impetus of LONACI general director Dramane Coulibaly and the leadership of Pierre Alain Kouassi, director of sales and network management.
LONACI said the “Back to School” operation had become “a true moment of sharing and collective mobilisation, reinforcing team spirit, solidarity, and commitment to common goals.”
LONACI said the initiative reflects its desire to strengthen relationships across its network and support its partners on the ground. The lottery said the initiative reflects its ambition to make proximity and cohesion the driving forces behind sustainable and collective performance during the 2026-27 season.
The initiative comes as LONACI also begins preparations for its 2027 budget. On September 10, the lottery held a budget conference to review proposals and priorities, including investment, resource allocation, operational efficiency and cost control.
