Betclic boosts road safety campaign in Côte d’Ivoire
According to national statistics, moto‑taxi drivers face a high risk of severe head injuries due to low helmet use and limited road safety awareness.
Côte d’Ivoire.- Betclic Group has joined forces with local authorities and community organisations in Côte d’Ivoire to promote a road safety awareness campaign targeting motorcycle taxi drivers, a group considered to be highly exposed to road hazards and accidents.
The campaign, which took place in the cities of Bouaké, Daloa, Korhogo and San Pedro, featured interactive workshops, street demonstrations and direct support to promote safer road practices. As part of the initiative, Betclic gave out helmets and reflective vests free of charge to moto-taxi drivers. The programme also provided training on helmet use, speed management, adherence to traffic signals, defensive riding and basic first aid for post-crash response.
According to national statistics, moto‑taxi drivers face a high risk of severe head injuries due to low helmet use and limited road safety awareness. The initiative was designed to address these challenges while complementing Côte d’Ivoire’s broader road safety reforms, which include the introduction of an automated penalty system, weekly awareness campaigns and stricter enforcement measures aimed at reducing road deaths by 50 per cent by 2025.
A statement from Betclic read: “The authorities were looking for brands willing to commit. We said yes. Thanks to all the local teams, communities and partner associations for this useful and highly anticipated collaboration on the ground!”
Building on the success of the campaign, Betclic plans to replicate the initiative in other regions, while strengthening its partnerships to improve road safety across the country.
